It’s Grrrrrrinfreeze! A proper good multimedia campaign for proper good deals with Netflights. It’s proper funny as well!
Leaving large parts of the nation with a medical condition where the face muscles are frozen in a grin-like expression, most media channels are reporting that it’s brought on by proper good deals on Netflights.com.
The causes and symptoms are clear for all to see and it’s highly contagious.
It’s on the TV, we’ve heard it on the Radio and it’s all over social… so don’t say you haven’t been warned about Grinfreeze.
With slots on Sky Adsmart, Sky Sports, Sky 1, Channel 4, E4, Fox, Dave, and Comedy Central, we’ve been hard at work with the Netflights team to ensure the whole country knows about it.
Just days after news of the epidemic broke, it became official with its own definition in the Urban Dictionary.
With simplistic storytelling and honest humour at its heart, the full spectrum campaign draws on sketch type scenarios where Grinfreeze sufferers receive some desperately bad news, but simply can’t stop grinning inanely.
There can only be one explanation – they’ve just had a proper good deal from Netflights!
“The Hatch have so much ambition for an agency outside of the city. They were extremely efficient throughout the project, always available and not afraid to challenge the brief to get the best results.
What we are most impressed with is the strength, simplicity and flexibility of the creative idea, and the high quality of the ad content that we have jointly created.”
Andrew Shelton, Managing Director of Netflights