An estimated 98% of the UK population will see a billboard advert at least once a week, according to Bubble Outdoor. With billboard advertising, brands can explore both print and digital creative designs as they aim to capture the attention of a wider audience.
Billboard advertising has a multitude of advantages for brands as they significantly increase brand exposure with even billboard faux pas’ gaining traction for brands. Using large-scale media, billboard advertising is designed to interrupt and grab the attention of passers by, if only for a short period of time.
Why is a Billboard Good for Advertising?
Providing 24/7 out of home advertising, billboard adverts offer a unique opportunity to promote brands every minute of every day for as long as your campaign is live.
3 Key Benefits
Other key benefits to billboard advertising include:
1. Brand Awareness
Billboards are a great way to increase your brand visibility to the masses, as a billboard advertisement is a fleeting moment between your brand and a passer by, they don’t directly drive traffic to business, but if they’re successful they will get people talking about your brand which then results in increased sales.
2. Multiple Audiences
According to RACfoundation.org, as of 2019 an estimated 32.7 million people over the age of 17 hold a full driving license. Therefore, with the tactical placement of billboards across highways all around the UK, billboard advertising provides brands an opportunity to tap into audiences that typically they wouldn’t reach.
3. Location, Location, Location
With thousands of active billboards spanning the UK’s highways and streets, the beauty of billboard advertising is the high volume of location options. Due to the sheer enormity in size of billboards, they’re easily seen even when cars and pedestrians are on the move.
How Much Does a Billboard Advert Cost?
Cost is an important factor to explore when considering billboard advertising, although the answer is not a simple one. There are numerous elements which influence the price of a billboard ad, such as the size and design of the billboard as well as the location of it and the duration of exposure.
In terms of designing a billboard advertisement, HubSpot estimates this cost at $500 dollars upwards. They explain that the cost of the billboard advertisement itself, can vary from $250 on quieter roads to $22,000 in Times Square!
Design and Create your Billboard Advert with The Hatch
Are you looking to increase your brand awareness through billboard advertising?
The Hatch is full of creative individuals, who are eager to unleash your brand’s full potential!
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Contact a member of our dedicated team via our online form or alternatively, call us on 03330 504804.