The County Lines Campaign

Launching Eyes Open - The County Lines Campaign

Across the UK, police forces are working against child criminal exploitation. The Hatch has had the privilege of working on a number of notable campaigns with various UK police forces.

What's Eyes Open?

Most recently, we were brought in to redesign the Eyes Open campaign website. The Eyes Open campaign has been launched to create awareness around the exploitation of children within organised criminal networks that are associated with the dealing of illegal drugs. 

The aim of this campaign is not only to bring awareness, but to educate children and parents as well as provide a safe space to report concerns in confidence.

Eyes Open campaign

WCAG Compliant

As an additional part of our work for the Eyes Open campaign, the team has ensured that the site is WCAG compliant.


Web Content Accessibility Guidelines (WCAG) ensure that website content is accessible for people with disabilities, such as visual or hearing impairments. The key elements of WCAG are perceivable, operable, understandable and robust. It is now expected of public sites such as UK police domains to be WCAG compliant. 

A Reworked Website with Room to Grow

We have revamped the website with moving text on the homepage, as well as restructuring the layout of the site for ease of navigation. Enhanced security features and “report” buttons that link straight to the Crimestoppers website to anonymously report a crime were also included in the revamp.

As more police task forces were eager to be involved in the campaign, The Hatch have made it simpler for new area pages to be added without difficulty.

Eyes Open campaign
Eyes Open campaign

“This project has been an eye opening experience and we are honoured to have been entrusted with such an important campaign.” 

The Hatch Creative Director, Graham Slater

The County Lines Campaign

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