Hatch - WCAG

How to be WCAG Compliant

Abiding by web accessibility standards is becoming increasingly more desirable for brands, particularly those who are situated within the public sector.

What is WCAG and Why is it Important?

Web Content Accessibility Guidelines (WCAG), are the industry standard for website accessibility. Through WCAG, websites ensure that anyone, regardless of any impairment or condition, can have access to the site in some capacity or another.

WCAG doesn’t focus on technology as such, instead it’s built around four main principles:

  • Perceivable
  • Operable
  • Understandable
  • Robust

The above principles emphasise the importance of thinking about the various ways that people interact with content. The four principles encompass all aspects of a business, such as code, content and interactions.

Different ways users may interact with a digital service may include:

  • Using a keyboard instead of mouse
  • Changing browser settings to make content easier to read
  • Enlarge part or all of the screen using a magnifier
  • Activate voice commands to help navigate a website
  • Enable a screen reader in order to speak content out loud

WCAG is important to ensure that those with disabilities and impairments have equal access to digital platforms and aren’t at a disadvantage.

What Does WCAG Compliant Mean?

Being WCAG compliant means that your website or application meets all the guideline requirements of WCAG. As previously mentioned, this is becoming an increasingly common requirement for public organisation websites, such as the police and the NHS.

Who is WCAG Designed for?

There are a variety of conditions that can affect a person’s ability to use digital services such as websites and apps. Some of the impairments WCAG is designed to assist users with the following:

1. Mobility

Some people suffering with mobility issues can struggle to use a keyboard or mouse.

2. Vision

Those who are colour blind, partially sighted, and severely impaired vision.

3. Thinking and understanding

Conditions such as autism, dyslexia or learning difficulties can impact a person’s ability to navigate and interpret a website or application.

4. Hearing

Individuals who are hard of hearing or completely deaf also benefit from a website becoming WCAG compliant.

In addition, those suffering from speech and language impairments may also benefit from WCAG.

Ensure your Website is WCAG Compliant

The Hatch team can build your website to be WCAG compliant or upgrade your existing website to ensure it meets WCAG guidelines.

If you would like to speak to one of our experts, get in touch online or alternatively, you can call us on 0333 050 4804.

The Hatch is a creative, digital marketing agency based in Lancashire.

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How to be WCAG Compliant

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